I Was Wrong About Tim Cook

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Summary

This article reflects on Tim Cook’s 15-year run as Apple CEO as he steps down. It argues that Cook disproved the idea that only founders can create lasting value at major software and technology companies. Under his leadership, Apple expanded its market value dramatically, grew its services business, and improved its hardware strategy through custom chips and operational discipline. The piece also notes Apple’s unresolved challenges in AI and wearables, but frames Cook’s tenure as a long-term commercial success.

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Apple Inc.
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