FreakOut Launches HAWK, an AI Agent for Autonomous Social Ad Operations

▤ Summary

FreakOut launched HAWK, an AI agent that automates the full workflow of social media ad operations. The product takes an incoming brief or RFP, builds the media plan, configures and launches campaigns, monitors performance, and generates reports. FreakOut says HAWK has already run more than 500 campaigns in internal and pilot deployments before general availability. The company offers HAWK as a SaaS subscription with four tiers, positioning it as a way for agencies and brand teams to reduce operational bottlenecks and retain campaign knowledge inside the platform.

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