The boring email hygiene routine that fixed our deliverability

▤ Summary

This article lays out a practical routine for improving email deliverability by keeping lists clean and maintaining sender reputation. It emphasizes regular normalization, deduplication, verification, bounce processing, and suppression management instead of relying on subject lines or personalization alone. It also shows how segmenting by engagement and source can reduce bounces and complaints while making campaign results more stable. The piece includes tool examples and operational rules that help small businesses run email programs more predictably.

▦ Linked Companies

Maxprog, LLC

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