How to try on clothes online using artificial intelligence
Summary
Google launched a virtual try-on feature in Brazil that lets users preview clothing and shoes directly in Search, Google Shopping, and image results. The tool is free, works without installing an app or creating an account, and supports products with free listings on the platform. Users upload a full-body photo, then the AI shows how the item looks on them before they click through to the retailer to buy. Google says the image is not used to train AI and can be deleted at any time. The feature helps shoppers judge fit and appearance, but it does not determine sizing.
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HealthTech
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Web and Content Management
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SaaS
Consumer Software
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Google LLC
$100M to $250M