Kmart’s new AI shopping assistant lets customers try on clothes virtually
Summary
Kmart Australia is launching Joy, a new AI-powered shopping assistant inside its app in June. The tool uses Google Cloud’s Gemini Enterprise for Customer Experience to support natural-language product search, photo-based recommendations, virtual try-ons, visual search, and home product previews. This move shows how retailers are using generative AI to improve digital shopping experiences and increase online conversion. The launch also creates a clear integration opportunity for vendors that support customer experience AI, ecommerce personalization, and app-based commerce workflows.
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