The rebellion against 'tokenmaxxing' has already begun: some CEOs criticize the waste in AI usage

▤ Summary

The article examines growing pushback against “tokenmaxxing,” the practice of maximizing AI token usage inside companies. Uber COO Andrew Macdonald says he has not seen a clear productivity link from higher token consumption, and his comments have fueled a broader debate in Silicon Valley. The piece also shows that large companies are tracking AI spend more closely as internal costs rise and ROI remains hard to prove. It highlights concern that many organizations are burning AI budgets quickly without measurable output gains, while some leaders argue for tying costs to concrete engineering metrics instead of raw usage.

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