I built a multi-brand design system for as many as seven brands

▤ Summary

The article explains how a team built a multi-brand design system for seven brands using Figma Variables and Token Studio. It walks through token structure, naming conventions, semantic layers, and support for base and inverted themes. The piece also shows how the team organized design tokens in JSON and synchronized them with Figma libraries and Git. It focuses on the practical decisions behind scaling design operations across brands and keeping implementations consistent. The content is useful for teams managing design systems, but it does not announce a company event or commercial transaction.

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