Over 300,000 subscribers surpassed! BitStar and Sony Creative Products sign a master licensing agreement for the YouTube anime 'Hirotama! Hiro-kun'

▤ Summary

BitStar and Sony Creative Products have signed a master licensing agreement for the YouTube anime IP 'Hirotama! Hiro-kun.' The deal extends the character property beyond YouTube and opens the door to merchandising, events, and broader IP marketing. BitStar says the series has already surpassed 300,000 subscribers and 300 million total views, which supports commercial rollout. The partnership uses Sony Creative Products' licensing network to expand into apparel, goods, toys, and experiential promotions.

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