What was a brand that became synonymous with the market thinking and how did it evolve? EXIDEA launches an interview series linked to its original study, the "Category Branding White Paper"

▤ Summary

EXIDEA has started a new interview series linked to its proprietary category branding white paper. The first installment features DONUTS executive Mizuki Ishiyama and explores how Jobcan became the first brand people think of for attendance management. The article frames brand recall as a major factor in B2B buying decisions and uses survey data to support that view. It also highlights Jobcan’s inbound strategy, partner approach, and customer-first decision making across multiple product releases.

▦ Linked Companies

Exidea

$1M to $5M