Liberty Mutual Insurance Launches First-of-its-Kind Carrier-Backed Conversational AI Quoting App in ChatGPT for Auto Insurance

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Liberty Mutual has launched a conversational AI quoting app inside ChatGPT for auto insurance shoppers. The app lets users answer a short set of questions and receive an accurate personalized quote in minutes, then finish binding coverage on Liberty Mutual’s website. The company is rolling out the app in seven states first and plans to expand conversational quoting to more than 40 states by year-end. This move shows how insurers can use AI-native channels to simplify acquisition and speed up quote generation.

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