Why These Operators Are Skipping the Pilot Phase

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Summary

Evolve and IHG are moving away from traditional pilot programs and scaling AI directly into operations. Evolve says its AI platform quickly improved resolution rates, cut response times, and handled guest inquiries in native languages. The article highlights that strong infrastructure and integrated systems matter more than small test deployments when companies want AI to deliver business value. It also shows how AI adoption is changing workflows and forcing hospitality teams to rethink implementation and organizational culture.

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