Why did it become popular? Reading fashion, music, and dramas through social structure — Takahisa Sunaoshi launches new series "THE POPULAR" on Yahoo! News Expert

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STEKKEY has launched a new subscription column on Yahoo!ニュース エキスパート called THE POPULAR. The series analyzes why fashions, songs, dramas, and other trends become popular by looking at social structure, communication patterns, and cultural context. The first installment features a conversation with stylist Chie Ninomiya about the fashion in music videos for artists such as Aimyon and Masaki Suda. The release also highlights STEKKEY’s broader work in communication design, digital services, and AI-related projects.

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