Fanatics Commerce Names Jamie Gersch to Expanded Marketing Role

▤ Summary

Fanatics Commerce has appointed Jamie Gersch as chief marketing officer, effective immediately. She will oversee all marketing functions, including brand, performance, and lifecycle marketing. Gersch joins from Rothy’s and previously held senior marketing roles at Old Navy and Gap. The move gives Fanatics a single leader to unify marketing and strengthen fan engagement across its direct-to-consumer platform.

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