EFG HOLDING
Summary
Tanmeyah, a subsidiary of EFG Holding, won the Excellence in Customer Relationship Management award at the MENA Banking Excellence Awards. The company highlights its client-centric operating model, with dedicated relationship officers, a call center, a mobile app, and a digital assistant supporting customers across Egypt. It serves millions of clients, including many in underserved and rural areas, and positions its services around financial inclusion and financial education. The announcement also emphasizes Tanmeyah's broad branch network and ongoing digital transformation.
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