Magic: The Gathering Unveils New ‘Marvel Super Heroes’ Card; Game Designers Reveal Plan for Balancing Tie-In Sets With Internal IP Amid TV, Film Adaptations (EXCLUSIVE)

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Magic: The Gathering is releasing a new Marvel Super Heroes card set on June 26 as part of its Universes Beyond collaboration program. The piece also explains how Wizards of the Coast balances licensed crossover sets with its own in-universe Magic releases. Designers say the company plans roughly six sets a year, split evenly between in-universe and external IP sets. The article highlights that Marvel collaborations are planned as a multi-set effort and that the team is coordinating long production timelines with partners. It also notes that the company sees crossover sets as a strong way to attract new players while keeping its own stories prominent.

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