Athos Commerce Report Reveals AI, Fragmented Discovery, and Rising Consumer Expectations Are Reshaping Fashion Ecommerce

▤ Summary

Athos Commerce and Drapers released a report showing that AI and fragmented discovery channels are reshaping fashion ecommerce. The survey finds that 60% of consumers use AI tools while shopping and many are comfortable completing purchases through AI platforms. It also shows a widening gap between product discovery and conversion as shoppers move across search, social, marketplaces, apps, and AI tools. Brands now face pressure to keep product data accurate and experiences consistent across every channel. The report suggests that retailers that improve merchandising, discoverability, and cross-channel consistency will have the best chance to convert demand into revenue.

▦ Linked Companies

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$1M to $5M