United invests in WAKA, which provides marketing support using next-generation entertainment platform Roblox and promotes the global expansion of Japanese IP

▤ Summary

United has invested in WAKA, a startup that uses Roblox for branded entertainment and global IP expansion. WAKA helps companies and public entities turn brands, products, and intellectual property into Roblox game experiences for younger audiences. The company also works on game acquisition, IP collaborations, and publishing for Japanese content. WAKA plans to use the new capital to expand its branded entertainment business and accelerate its Roblox game acquisition and publishing strategy.

$ Funding

▦ Linked Companies