Google penalties: why do they multiply instead of add up?

▤ Summary

This article argues that Google ranking penalties behave multiplicatively rather than additively. It uses a HouseFresh case example to show how one weak quality factor can collapse visibility much more sharply than a simple sum of issues would predict. The piece links that behavior to Google leak signals and suggests a 38-factor quality model behind ranking evaluation. It also explains how SEO audits should prioritize the weakest factor first, because fixing marginal issues will not move results if one dimension stays near zero.

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