BGB Group Becomes BGBx
Summary
BGB Group has rebranded as BGBx to reflect a broader commercial solutions offering for pharmaceutical and life sciences clients. The company says it will help clients set strategy earlier, navigate complexity, and improve results across the commercial lifecycle. It is also emphasizing its AI transformation, including an AI operating system, employee training, and AI-based products. The new positioning centers on combining behavioral science, medical science, data science, technology, and digital capabilities to support client work.
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