Microsoft E7: The Silent Loss of Control

▤ Summary

The article argues that Microsoft 365 E7 is a symptom of a broader market shift in which companies increasingly follow vendor roadmaps instead of their own technology strategy. It says IT service providers, MSPs, and channel partners must move from simple implementation work to trusted advisory roles. The piece emphasizes that customers now need guidance on security, governance, compliance, AI readiness, and organizational fit before choosing more software. It also warns that without stronger customer leadership, software purchases become reactive, comparable, and harder to defend economically. The core message is that the channel can stay relevant only by helping clients make better decisions, not just by delivering products.

▦ Linked Companies