“What matters more than ranking first in search is getting into AI answers,” says Message House CEO Lee Jung-dae

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This interview argues that startups must optimize for inclusion in AI answers, not just search rankings. The Message House CEO says AI now evaluates external validation, industry context, and structured explanations when deciding which brands to surface. He proposes AIEO as a framework for organizing content so AI can understand and cite a company correctly. The piece also says startup websites, newsrooms, founder interviews, and customer case studies now act as data sources that shape brand visibility in generative AI systems. It highlights a growing need for structured, data-driven content, especially for B2B companies.

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