Key points of Kedacom's 2.943 billion yuan acquisition of five digital marketing companies

▤ Summary

科达股份 plans to acquire five digital marketing companies in a 29.43 billion yuan deal and fund part of the transaction with new share issuance and cash. The target companies cover auto marketing, event marketing, creative planning, traffic monetization, and ad placement services. The deal is designed to combine complementary capabilities across the internet marketing chain and strengthen customer service offerings. The article also details the payment schedule, share lockup terms, performance commitments, and incentive structure tied to post-deal earnings.

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