AI assistants are changing the visibility of Swiss companies
Summary
This article examines how AI assistants such as ChatGPT, Gemini, Perplexity, and Google AI Mode surface Swiss companies inconsistently. Repliq analyzed 1,248 AI queries and found that the systems cited different hotels and relied on different source types, with official websites and booking platforms appearing most often. The piece shows that AI visibility depends heavily on the assistant’s preferred data sources and response behavior, not just on a company’s online presence. It also highlights that businesses in banking and insurance could face real commercial impact when AI answers contain incomplete or inaccurate information. The article concludes that companies currently lack a Google Search Console-like tool for AI assistants and must test prompts manually to monitor visibility.