GEO: SEO is no longer measured in clicks, but in citations
Summary
This article explains how GEO, or Generative Engine Optimization, is replacing clicks with citations as the key measure of visibility in AI-driven search. It contrasts traditional SEO with the new requirements of being cited inside answers from systems like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overview. It lays out six practical signals that help a brand become citable, including structured pages, schema.org markup, explicit E-E-A-T cues, sourced citations, Wikidata presence, and fresh dates. It also recommends new KPIs such as citation tracking, brand-led search, direct traffic, and email signups. The piece closes by urging teams to test whether their brands appear in agent answers and to treat GEO as a multiplier over the next 18 months.