AI cost scrutiny: investors warn startups that sloppy usage of models can escalate costs, hurt product monetization

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Summary

Investors are scrutinizing how AI startups use model APIs because inefficient usage can quickly inflate costs and weaken monetization. The article explains that founders now need to understand unit economics per active user and choose models more carefully across workflows. Startups are balancing expensive frontier models with cheaper open-source or subsidized alternatives to protect margins. The piece also notes that excessive AI spending is becoming a concern for large tech companies, not just early-stage startups.

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