Why does an IT product need a Product Marketing Manager if you already have a product manager, development, and great code?
Summary
This article argues that even a strong product, engineering team, and codebase still need Product Marketing Manager support. It explains that PMMs connect product capabilities to customer needs, sharpen positioning, and help teams communicate value more clearly. The piece also shows how PMMs support adoption, launch messaging, and coordination across product and sales. Overall, it makes the case that product marketing is a strategic layer for software teams, not an optional extra.
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Messaging Software
Developer Tools
API Management
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Telegram Messenger
$1M to $5M