Mexico City Could Drive 25% of DiDi’s World Cup Traffic in Mexico

▤ Summary

DiDi expects Mexico City to generate about 25% of its Mexico app activity during the 2026 FIFA World Cup. The event is driving higher demand across ride-hailing, delivery, and digital financial services, with strong spikes in transport and consumer purchases around major matches. DiDi is also partnering with CENEVAL and Platzi to train more than 500,000 drivers and delivery workers with bilingual and service-focused certifications. Local hospitality operators, Grupo Modelo, and the Mexican government are also building viewing and engagement programs to capture World Cup spending outside stadiums.

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