College Athletes Sell More Than 50,000 Items on AthleteMerch.com in First 60 Days
Summary
AthleteMerch.com says college athletes sold more than 50,000 items in the first 60 days on its direct-to-fan merchandise platform. The service lets NIL Club members open branded storefronts and sell fan gear tied to their names, images, and likenesses. YOKE runs the backend operations, including design, production, fulfillment, shipping, customer service, and payouts. The release highlights rapid adoption across thousands of athletes and positions the platform as a growing software-enabled commerce layer in college sports.
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Nilclub
$5M to $10M