Voice AI Is Critical To Capture Emotional Context In Ecommerce: ElevenLabs’ Karthik Rajaram
Summary
ElevenLabs’ India head Karthik Rajaram argues that voice AI is becoming a core layer for consumer-facing businesses. He says ecommerce and healthcare teams can use voice AI to understand customer intent, emotional context, and drop-off reasons more clearly. The article highlights examples from Meesho and Cars24, where voice AI supports multilingual support, lead qualification, and assisted sales. It also notes that voice interfaces reduce friction by removing keyword-based search and complex navigation. The piece closes with a warning that companies need governance and guardrails as they deploy AI agents more broadly.
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Fintech & Banking
applications
Accounting and Taxes
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AI Software
SaaS
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ElevenLabs
$50M to $100M
CURE Finance
up to $1M