Nexxen and V (Formerly VIDAA) Connect Advertisers with Soccer Fans on the Biggest Screen in the Home During Summer 2026
Summary
Nexxen and V announced a partnership to help advertisers reach soccer fans during Summer 2026 on VIDAA OS-powered smart TVs. The deal lets advertisers use Nexxen DSP or SSP to run programmatic campaigns across V's global smart TV footprint. The partnership centers on native home screen placements that aim to capture viewer attention before they start a live match or related content. The companies also highlighted limited experiential opportunities tied to Hisense's FIFA World Cup 2026 sponsorship program.
Classifications
industries
HealthTech
applications
Web and Content Management
AskAI Classifications
Labels
AdTech
SaaS
Programmatic Advertising Software
Linked Companies
Nexxen
$50M to $100M