Every third ad for selling bonuses hurts loyalty programs - CNews
Summary
BI.Zone reports that every third ad for selling bonus points can damage loyalty programs. The company ties this activity to broader digital risk and fraud patterns affecting brands and customers. The article also points to anti-fraud monitoring as a way to detect and reduce abuse in loyalty ecosystems. It suggests that companies need stronger controls and monitoring around bonus and rewards transactions.
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Business Intelligence
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Cybersecurity Software
SaaS
Endpoint Security
Linked Companies
BI.ZONE
$50M to $100M