Meta will bring usernames and direct business search to WhatsApp
Summary
Meta is rolling out new WhatsApp features that help users find and contact businesses more easily. The update adds unique business usernames and direct search for companies that use Meta Business Agent AI. It also introduces interactive contact cards, in-chat actions, and purchase flows that let people move from discovery to payment without leaving WhatsApp. These changes aim to make business messaging more fluid and turn WhatsApp into a stronger commerce and customer engagement channel.
Classifications
industries
Telecommunications
applications
Anti Piracy
AskAI Classifications
Labels
SaaS
Messaging Software
Business Communication Software
Linked Companies
WhatsApp
$100M to $250M