Direct to Cell: Monthly Active Users to Reach Over 130 Million by 2031, But Usage Forecast to be Lower Than Anticipated

▤ Summary

Juniper Research forecasts strong growth in direct-to-cell users, from 17.4 million in 2026 to 133 million by 2031. The report says mobile network operators and satellite players like AST SpaceMobile will drive adoption. It also warns that usage will stay below early expectations because the service mainly helps in coverage gaps rather than everyday urban use. Juniper recommends that operators add temporary access models to make the service more attractive for seasonal and intermittent users. The article highlights a telecom market opportunity, not a company announcement.

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