GTA 6 still needs a "little thing" to be a success, admits Take-Two CEO

▤ Summary

Take-Two CEO Strauss Zelnick says GTA 6 still needs a marketing push even with massive industry hype. He emphasizes that consumers need to engage with a game before launch, just as they do with major films. The article says the campaign is expected to begin soon, with new details likely to appear between June and September. It also notes that GTA 6 is set for release on November 19, 2026, and that pricing speculation remains a major topic.

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