Airbnb platform turns the 2026 World Cup into its big global growth bet

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Airbnb is using its FIFA World Cup 2026 partnership to expand from vacation rentals into a broader travel platform. The company plans to launch new services such as airport transfers, luggage storage, car rentals, hotel inventory, and exclusive football-related experiences. It expects the tournament to drive heavy platform usage and significant economic impact in host cities. Airbnb is also extending its sports strategy through deals with the Olympics, Tour de France, NASCAR, and LaLiga.

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