The #1 Mistake I See Founders Make When They Hire Their First VP of Sales

▤ Summary

The article warns founders not to step away from sales after hiring a first VP of Sales. It argues that early CEOs still need to stay deeply involved in demos, customer conversations, deal progression, and hiring. Removing the founder from sales often weakens the team’s confidence and can cause revenue to decline. The piece stresses that the founder should shift how they spend time in sales, not reduce it. It also notes that only exceptional first sales leaders can fully replace the founder’s role.

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