Star Assurance: The Quiet Rise of Ghana‘s Second-Largest Insurer—And the Data-Driven Dynasty Behind It

▤ Summary

This article profiles Star Assurance as Ghana’s second-largest non-life insurer and highlights its rapid rise through claims-paying strength, market share, and operational efficiency. It emphasizes the company’s A+ GCR rating, its 93.4% claims settlement ratio, and its GHS 217 million in claims paid in 2024. The piece also focuses on Star Assurance’s digital push, including the Pokuaa AI assistant, the MyStar app, and mobile money-enabled policy services. It explains how the broader HODA group structure supports cross-selling through StarLife and StarHealth. The article also discusses risks tied to the Duffuor family legacy, political shifts, and competitive pressure in Ghana’s insurance market.

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