Rewriting the M&A playbook: Inside Visma’s acquisition strategy
Summary
This article examines how Visma structures acquisitions to keep founders engaged and portfolio companies independent. It explains why the company favors early-stage software businesses with strong products, teams, and customer satisfaction over mature targets. It also shows how acquired companies benefit from shared resources, peer learning, and access to a broader founder network. The piece uses examples from Holded and Nmbrs to illustrate how Visma supports growth without forcing full integration.
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