From Single Use to Circularity: GS1 Subsidiary butterfly & elephant Invests in reo

▤ Summary

butterfly & elephant, the investment arm of GS1 Germany, has invested in reo. reo builds a digital platform that records packaging returns through standard deposit return machines and makes the data usable for circularity processes. The company aims to help retailers and brands build reusable packaging systems on top of existing infrastructure. The solution already supports pilots in the cosmetics sector and uses GS1 DataMatrix codes to track each use cycle. This investment supports broader scaling of packaging reuse across consumer goods.

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