Award-Winning NFL Race to the End Zone Returns as the NFL and Livewire Extend Multi-Year Strategic Partnership
Summary
The NFL and Livewire are extending their multi-year partnership to keep producing gaming-inspired content for fans. NFL Race to the End Zone will return in September with 21 weekly episodes on the NFL’s YouTube channel. The new season will feature NFL players, Legends, gaming creators, and a live finale during Super Bowl LXI week in Los Angeles. Livewire says the first season drove strong viewership, brand results, and inbound demand for the next season.
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