The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies
Summary
Advaya Capital has agreed to buy Comscore Movies for $70 million in cash. The business will revert to the Rentrak name after the deal closes. The unit provides box office grosses and theatrical data to studios, distributors, and theaters across North America and global markets. Advaya plans to invest in expanded data coverage, AI-driven automation, and new products for the theatrical ecosystem.
Classifications
industries
Telecommunications
applications
Data Management
AskAI Classifications
Labels
No AI classifications detected