At some point enough is enough - Sony wants to shove ads in your face in games too

▤ Summary

Sony disclosed a patent for a system that uses AI to predict loading-screen duration and play matching short-form content during load times. The clips could include social-media videos, gameplay highlights, player reports, or advertisements, effectively turning load screens into ad space. The idea could expose players to in-game promotions (for example, Fortnite seasons or skins), but the patent status means the feature may never be released. The filings illustrate Sony is exploring AI-driven content and ad opportunities within games, which could prompt experiments or debates about player experience.

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