VK Tech created an AI service for marketing research — AI Researcher analyzes demand and builds audience profiles

▤ Summary

VK Tech launched VK AI Researcher, an AI-powered service that automates marketing research and builds detailed audience portraits. The tool analyzes de‑identified VK internet-audience data across demographics, interests, behavior, lifestyle and motives, and exports audience segments directly into the VK Ads dashboard. VK AI Researcher runs on VK AI Space, uses generative AI and big-data analytics, and cuts research cycles from months to several working days. Holding Akva became the first customer, and VK Tech’s AI division contributed 185 million ₽ to the company’s revenues as part of broader growth.

▦ Linked Companies

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