Listed new-age companies use AI to tune their daily ops engine

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The article surveys how listed new-age Indian companies (Nykaa, Lenskart, Delhivery, Meesho) embed AI across daily operations to drive efficiency and growth. It highlights use cases including personalised product discovery, marketing efficiency, logistics automation across mid- and last-mile, customer support automation via voice/chat agents, and store productivity improvements. Meesho reports heavy code generation via AI and large-scale automated customer handling; Delhivery uses multimodal models for order processing and claims handling; Lenskart ties AI to scheduling and in-store throughput. The piece positions AI as a tool to lower operating costs, reduce manual work and failed deliveries, and enable scalable growth without proportionate cost increases.

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