Easyjet founder bets on World Cup in prediction markets pivot

▤ Summary

Sir Stelios Haji-Ioannou, founder of Easyjet, is expanding his Easybet platform into consumer-facing prediction markets timed for the World Cup. The markets will let users place yes/no bets on outcomes like ‘Will England win the World Cup?’ with prices set by market participants rather than bookmakers. Easybet is a joint venture with Matchbook (Triplebet), a UK-licensed operator that was fined and had its licence suspended in 2020 but says it has overhauled compliance. The firm positions the offering as the UK’s first regulated consumer prediction market and emphasizes market-determined pricing as a value proposition.

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