Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’

▤ Summary

Publicis and LiveRamp have publicly responded after rival firms warned that their proposed merger could undermine neutrality in the ad-tech ecosystem. Publicis and LiveRamp defended the deal, saying it will benefit clients and that they will maintain fair access and data controls. Competitors argue that combining a major ad holding company with LiveRamp's identity and data capabilities could create conflicts of interest and preferential treatment. The dispute could attract regulatory scrutiny and shape how marketers and independent ad-tech vendors operate if the deal proceeds.

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