Consumer Intent Platform System1 Raises $270m
Summary
Venice, California-based consumer intent analysis platform System1 completed a $270m financing round. The company runs a marketplace for keyword pay-per-click advertising and analyzes billions of consumer attributes using pre-targeting algorithms and machine-learning models to identify consumer intent across social, email, search, market research and lead-generation channels. The new capital was led by Court Square Capital Partners, with earlier investors including The Raine Group, and System1 will use the funds for product development and to expand partner support. System1 was co-founded by Michael Blend and Chuck Ursini and plans to deploy the investment to enhance its platform and services.
Funding
Amount
$270.0M
Total raised
Date
September 22, 2017
Announcement date
Investors
Court Square Capital Partners
Lead investors
Company
system1.com
Funded company
Classifications
industries
No industries detected
applications
Data Management
AskAI Classifications
Labels
SaaS
Marketing Technology
Search Software
Linked Companies
System1
$50M to $100M