Chinese app formerly known as ‘Sileme’ or ‘Are You Dead’ upgraded into eldercare platform ‘Zaime Zaime’ or ‘Are You There’ in Hangzhou district
Summary
A Chinese app formerly known as Sileme or “Are You Dead” has been upgraded and rebranded as Zaime Zaime (“Are you there”) and rolled out in Shangcheng district, Hangzhou. The platform adds senior-friendly features such as large fonts, simplified interfaces, a daily smartphone check-in that notifies contacts after two missed days, and a prominent one-touch emergency button. For seniors without smartphones authorities and the operator introduced a physical wearable or reachable safety button that triggers alerts to family and community support staff. The app previously drew nationwide attention for its blunt original name, later rebranded globally as Demumu after a public naming campaign and engagement with local officials who offered policy support.