Restructuring the business structure through AI utilization, transitioning to an integrated support framework

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First Innovation reorganized its business structure to create an integrated support system centered on dedicated AI agents. The company’s AI agent OS, Lumina, has been deployed to about 300 organizations, including listed companies and local governments. The new structure links creative, promotion, marketing, consulting, and solution teams to design and operate AI per client and optimize end-to-end workflows. First Innovation plans to expand Lumina-based services across public-sector and commercial customers and extend use into marketing, sales, and HR to drive organization-wide efficiency and reproducible results.

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