Dentsu Soken and Koozyt Launch Consulting Service to Support Visualization of Employee Well-Being and Behavior Change

▤ Summary

Dentsu Research Institute and Koozyt launched a consulting service to visualize employee well-being and support behavior change using a combination of academic research and AI. They developed a 50-question, academically validated survey based on six factors and causal analysis (CALC) to reveal workplace well-being structures and actionable mechanisms. The offering includes UX-focused tools such as a "well-being bouquet," the Insight Dialogue survey experience, and an AI coach that acts as an in-company AI partner to deliver personalized interventions. The service targets companies aiming to advance well-being and human-capital management and combines Dentsu's research/consulting strengths with Koozyt's AI and data-analysis capabilities.

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